Ice task 2

Media fluency-ICE task 2

Message:

The Soho music video, directed by the artist himself (Jaden Smith) is a laid back trap-inspired outline of a failed relationship with his supermodel ex-girlfriend. While the tale simmers on a decidedly smooth beat, he voices out how he feels about the situation. Although the artist has endearing moments in this music video, Jaden smith is not striving for the meaning of life in this music video. The shallow song crumbles under his reckless control of words, failing to match the relaxed attributes of the song.

Verbalise:

What I see in the music video is an artist enjoying intimate moments with a girl that portrays his former girlfriend. I see the artist in a cosy setting, voicing out how he feels about her and the situation. We as the viewer’s get some insight into some of the things that they would do such as buying clothes at fancy stores and having picnics in a secret location called SOHO.

Verify:

The video is not appealing to all audiences therefore it is hard to differentiate between fact and opinion. The main purpose of this video is for entertainment purposes.

Medium:

The music video was distributed on all media platforms which makes it convenient for music followers. It was distributed on YouTube, MTV, iTunes and Spotify.

Form:

The design of the music video is perfect because the visuals are clear and relevant. There are no glitches in between and the quality of the video is at the highest level possible. The only obstruction would be the advertisements in between the music video.

Flow:

The visual effects are consistent in terms of the different scenarios that the viewers see. Every scene depicts the activities that they used to take part in.

Alignment:

I think the message, medium and flow is aligned perfectly because it is literally a series of events that the artist and his former girlfriend went through, making it a good story to tell.